This means that we are supporting the rapidly accelerating digital transformation with a restructured product range. “Our mission is: Enabling the Digital Aftermarket. The complexity is displayed graphically in the new company logo, symbolised by a three-dimensional cube next to the TecAlliance name. To create a logical organisation within a clear structure, some of the products have been renamed, but will continue to include their usual reliable features. Under the TecAlliance umbrella brand, the TecCom, TecDoc, TecRMI and Headline brands, with their impressive ranges of expertise and services, are completely integrated. In order to present the complexity of the various products and services to customers in a way that is clear and concise, TecAlliance has developed a new brand identity and restructured its product range. The activities within the market are complex, multi-layered and closely interlinked. TecAlliance GmbH, known worldwide as the industry standard for the provision of vehicle and article data, as well as repair and maintenance information and the handling of electronic business processes in the international spare parts market exhibited at Automechanika Birmingham this week, with its new brand identity and a clear response to the rapid developments in the international automotive aftermarket.
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